Founded in the 1950's, Tokyo, Japan, Daiya was an important toy maker and appears to have been most active from the late 1950's through the early 1970's, after which they disappeared from view.

Today, Daiya's current disposition is unknown. It is presumed to have succumbed to marketplace pressures in the early 1970's.


Daiya made mechanical (friction) and battery operated toys like robots, space toys, cars, motorcycles, horses, military vehicles, helicopters, airplanes, and figures like clowns.


Updated: 6 Dec. 2015

Daiya forum

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Comments (5)
Roger - May 20, 2013
I have a Daiya Japan Airlines SST that is in excellent boxed condition and runs oerfectly. I would like to sell it. Any idea of what it is worth?
Linda - June 8, 2011
Picked up some Daiya military toys--tank, jeep, truck and boat-all in mint condition. We are having trouble finding a place to value them. Any thoughts?
Hi Linda, you can always try eBay (if you have an account) and search through the 'completed listings' (see link in text). Other than that, maybe some auctioneers?
Agustin - March 21, 2011
hi!im from argentina, and I wondered if you could tell me the price of an old toy.. its an \"Flying Police\", from Daiya.i founded it in an old store. its new, it works, and it is in his original box (in excellent conditions). Can you tell me the price?
Very difficult to say. Depends where and how you're going to sell it and what the demand is. If it's original and in very good condition, it might fetch between 200 and 400 USD (roughly...) Or you could spend a few bucks and hire a company to estimate the value (look under 'links'). Good luck!
Patricia - November 15, 2010
Thanks for your help! By the way it is in perfect condition and has the original box with it.
Patricia - November 13, 2010
Hi, I have a Daiya tin toy made in Japan called Singing Bird in a Golden Cage. Do you know anything about it and how much it is worth?
The value depends on age and state. I can't find any info on your Daiya toy, so I hope another visitor can tell more about your bird.