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The Elastic Heroes were a take off on Kenner's popular Stretch Armstrong toy line Kenner thought differently and more of a "rip off" and promptly sued.
The thing that makes the Elastic Heroes so cool, were the diversity in character choices. Not only were Mego Elastic Batman, Spiderman, Mego Elastic Hulk and Superman in the mix but also the new TV star Plastic Man and cartoon regulars like Mickey Mouse, Casper and Donald Duck.