Hartoy diecast

Hartoy is an American promotional company that, besides producing its own American Highway Legends series of 1:64 scale trucks in various liveries, takes basic models from Lledo and others and, through a licensing agreement with numerous companies, customizes them with advertising and logos.

Hartoy Coca-Cola

A series of Coca-Cola vehicles and Chevron gas station promotionals are some of the better-known models from Hartoy. American Highway Legends is now the most prominent series from Hartoy.

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Hartoy value and price guide

What's your Hartoy worth in 2021? Here are some recently sold items.

Item Title Date Price
new ahl reese s peanut butter cup mack model cj 1 64 New Ahl Reese S Peanut Butter Cup Mack Model Cj 1 64 09/2021 AU $15.18
1979 coca cola tough riders 4x4 w monster wheels hartoy 1979 Coca Cola Tough Riders 4x4 W Monster Wheels Hartoy 09/2021 AU $9.62
lledo 1979 budweiser models of days gone 1 64 scale Lledo 1979 Budweiser Models Of Days Gone 1 64 Scale 07/2021 AU $13.75
ahl trucks hershey s chocolate co gmc t 70 1 64 tanker Ahl Trucks Hershey S Chocolate Co Gmc T 70 1 64 Tanker 08/2021 AU $12.84
winn dixie archives collection model no1 beef people Winn Dixie Archives Collection Model No1 Beef People 07/2021 AU $5.84
no pictureSee all sold items on eBay for more prices10/2021AU $-.--

Hartoy forum

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Comments (6)
Joe - June 15, 2021
I’m looking for a PEM freight lighter with flatbed trailer with Dakota on the doors .there was a set Dakota, Jamesport,Shamrock and Southport . And TMC . I have all of them except the Dakota . Can ya help me out please
Well, you could have a look here, hope you find one: Hartoy PEM.
Rick - February 4, 2020
Dear sir,I need to clear up an item in your price column. The PEM Roadway terminal set nr. MI 9801, 1/64 did not sell for $196.98...We negotiated a price of $150.00.
Thanks for this Rick! Unfortunately, these prices I get from eBay and somehow it's impossible to obtain the 'end' (after offer) prices... I'll see if I can fix this.
George - April 20, 2015
I have 2 1967 Hartoy Coca Cola die cast trucks.In box, never used, trying to get an approx. value.Thanks
I think originally there were four, not sure what to get for them though. Keep an eye on ebay.
Tom - May 11, 2013
i have a mack semi of the Yellow Transit Co freight lines. i am trying to find out more info on it. it says 1991 on the bottom. can you assist me with this. it is in great shape but without a box to put it in. thank you
Toni - July 31, 2011
How much is a Hartoy Winn Dixie archives collection model no. 1 worth? In excellent condition and original packaging.
Dawn - July 15, 2011
I have a set of six Hartoy Inc/ Lledo Budweiser Models of days gone delivery vehicles. We are trying to figure out how much they are worth. Still in box. Not ever played with. Just curious. 1/64 scale I believe. Thanks