Flatsy dolls

Flatsy Dolls are flat dolls that were made by Ideal Toy Co. from 1969 through 1973. They came in three sizes: Mini (ca. 2-½ inches), medium (ca. 5 inches) and Fashion (ca. 8½ inches).

The Minis and Mediums are very similar in appearance (except of course for size), while the Fashions are very tall, thin, and have rooted eyelashes. Designed by Hank Kramer, Flatsy Dolls were originally marketed to little girls. Like many vintage dolls, Flatsy dolls are now collectors items.

In order to verify a genuine Flatsy, the Ideal Toy Company branded each one in the back with an oval shape that has the word "Ideal" in it. Below it are the words "©1969 Pat. Pend. Hong Kong." Any variation of this brand indicates a counterfeit or "knock-off". Also, Flatsy's hair is not rooted in the back of head, only on the top.

Flatsys have long hair, which goes to the floor, generally in vivid colors (like bright blue, bright yellow, pink, etc.). They are made of soft vinyl with wires inside the limbs, neck, and body, which make them posable. Their faces have sweet, grinning expressions with eyes looking either to the left or to the right.

Each Flatsy has a "theme" and comes with an accessory and a cardboard liner with a picture in keeping with that theme. They also have a plastic clip to hold the doll in place on the liner card, which also detached for play time.

Commercials for Flatsys featured the theme song: "Flatsys: they're flat and that's that."

Flats Dolls wear "mod" clothes reflecting the styles of the 1960s. Every Flatsy came with shoes and, in nearly every case, a hat.

Source: Wikipedia.

Updated: 1 October 2020

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Flatsy Doll value and price guide

What's your Flatsy Doll worth in 2021? Here are some recently sold items.

Item Title Date Price
rare 1972 ideal fashion flatsy doll in original box Rare 1972 Ideal Fashion Flatsy Doll In Original Box 06/2021 AU $150.00
5 brown hair miniature ideal flatsy doll 1969 5 Brown Hair Miniature Ideal Flatsy Doll 1969 07/2021 AU $48.00
flatsy doll justoys miniature doll on card c 1994 Flatsy Doll Justoys Miniature Doll On Card C 1994 07/2021 AU $62.99
flatsy doll bonnie flatsy Flatsy Doll Bonnie Flatsy 08/2021 AU $150.00
rally flatsy doll Rally Flatsy Doll 08/2021 AU $80.00
no pictureSee all sold items on eBay for more prices10/2021AU $-.--

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