Mass production and creative marketing campaigns in the 1980s contributed to the immense toy market we have today. The list of toys introduced in the 80s is endless, and yet few have stood the test of time... Most of them have been replaced by something more appealing and advanced to today's kids and youngsters, and toys from the 1980s don't hold a candle to their pizazz. However, the children of that time are now grown ups, and many of them look back fondly on the toys of their youth.

As technology boomed and advanced by great strides in the 1980s, computerized toys became more advanced and simple robots became highly popular. Marketing geared towards children became more and more common too, as toy companies developed new cartoons in order to specifically market towards the young viewers (Transformers, Rainbow Brite, Care Bears, and more). Video games also became more popular and more advanced as the decade progressed and more manufacturers threw their hats into the ring like Nintendo (NES) and Sega (Mega Drive). Many popular toys were also very expensive as the economy boomed during the decade and excess became the name of the game.

1980s toy links

1980 value and price guide

What's your '1980' worth? Here are some recently sold items (Australia).

Picture Title Date Sold for
1984 Transformer Optimus Prime Pepsi 07/2019 AU $6 052.11
Mazda Rx 7 Rotary 1982 07/2019 AU $5 300.00
1985 Star Wars Potf 92 Back R2d2 Pop Up 06/2019 AU $2 196.94
Transformers Authentic G1 1984 Yellow 08/2019 AU $1 992.75
G1 Transformer 1984 Starscream Original 09/2019 AU $2 000.00

See all sold items for more prices.

1980 forum

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Comments (2)

David - February 24, 2015
I still have my Workshop Willie!!
Great to hear! :-)

Lois - December 31, 2011
Workshop willie robot toy with hammer, screws, screwdriver. This toy can be taken apart and put back together. I am looking for a replacement arm and bolt an nuts.
I am sorry, very difficult to find some info on this toy...